The Guarantee is offered for any hotel on THR's comprehensive database which currently stands at 10,000 properties in the UK. Whether a Chain, Brand or Independent, all have agreed "The Promise ".

THR's Lowest Rate Guarantee is an industry first, and a commitment to the Britain In Partnership Campaign. In addition to the Internet Rate Guarantee which supplies considerable savings on published prices, if customers choose to pay for their stay in advance - an additional 10% will be deducted from the discounted rate.

Adrian Hay Director of IT Solutions at THR says: "Our promise gains the consumer's trust in our member properties and gives our customers confidence that they can come to us direct, without continually surfing the Metropolis which is the Internet. Cutting out the need to shop around not only enures the best rate but also proves booking via the Internet is faster as well as cheaper. All hotels on HotelRegistry's portal have agreed to offer their best rate in return for inclusion on THR and free marketing through associate sites and our UK Reservation Call-Centre.

As professional bookers long before the Internet came along we appreciate the value of price-comparisons. What this concept is about is 'restoring public confidence' that they will always get the best possible rate when booking directly with us. It is also about doing our playing our part in kick-starting and strengthening our tourist industry.

Our market research shows conclusively and the industry agrees, the consumer does not trust the outrageous claims of so-called discount sites who claim 70% off - it just is not feasible. When booking through these sites they either find no rooms at advertised prices, or additional suppliments which bring them back up to rack rates. THR wants to get rid of this type of confusion marketing, we are a UK partnership, with the best interest of UK hoteliers AND the consumer at heart. The assurance of getting the lowest possible price from a web site will encourage the public to book more hotels online, while making hotel reservations more affordable will mean additional revenues, - which benefits everyone."

The Lowest Rate Guarantee is currently only available through TheHotelRegistry.com, but THR is presently reconfiguring their global interfaces to include real-time bookability on other important portals such as (NRAN) the National Reservation Agents Network, Roomology.com, MatchThat.com, LatePRICE.com, Esavers.co.uk and Bookability.com, plus a unique network of GDS based bookers.